In middle school, I built websites for fun.
Need marketing support? I’m available!
Content STRATEGY AND Development
Need SEO-optimized blogs for your website? Can’t fit your thoughts into 280-character tweets?
From blogs, to interviews, to marketing e-mails, to PowerPoint slides, or IG captions, you name it — I will write original content targeted to your unique brand and campaign goals.
Social Media Management
Can’t keep up with Facebook messages or Instagram comments?
I’ll keep tabs on your notifications and will proactively engage with current and potential new followers to foster your online community and grow your audience.
Need e-mail design help? Want to increase open rates and build your lists?
I’ll show you how to reach your target audience directly in their inboxes and turn them into repeat customers with engaging e-mail design and proven list-building strategies.
Need a home base on the web?
I designed this website, and I can make one for you, too!
Event PLANNING AND Promotion
Need to drive awareness of and registration for an upcoming event?
I’ll use my proven event marketing strategies via e-mail, paid & organic social media, and word of mouth to reach target registration numbers and increase followers.
Social Media Training Workshops
Can’t tell a mention from a hashtag? Want to empower your staff to share company news on their own accounts to increase your reach?
I conduct one-on-one or group Social Media 101 workshops to teach social media terminology, how to set up a social profile, what to post, how to gain followers, and more.
Interested? Let’s chat. Contact me.
SOCIAL MEDIA MANAGER
At a creative design and branding agency, I managed social media for a global consumer brand launch in the U.S.
Social Media Management: Led social media strategy for accelerated growth. In just 3 months, I grew Instagram followers 415%, Facebook fans 56%, and Twitter followers 36%.
Content Strategy and Production: Designed creative and strategic social campaign concepts. Wrote and edited copy for social media posts, website content, and e-mail marketing campaigns.
Influencer Marketing: Managed Instagram influencer marketing campaign with $5,000 monthly budget.
2014 - 2019
SENIOR Digital Marketing Specialist
I led the corporate social media and e-mail marketing strategy for a global, mission-driven research and consulting firm, in addition to website management.
Social Media Management: Managed the Social Media Team to write, edit, and schedule engaging daily social media content across platforms, driven by analytics.
Content Management and Strategy: Maintained website content and formatted webpages with basic HTML. Promoted new content with comprehensive marketing strategy including e-mail and social media.
Event Marketing: Promoted registration for over 100 conferences and events per year through paid & organic social media and e-mail campaigns.
Community Building and User-Generated Content: Built a personable brand and digital community through the #LifeAtAbt campaign and global staff Instagram takeovers.
Twitter Training Workshops: Trained staff members to use Twitter to establish their own professional brand and expand Abt’s digital reach to wider audiences.
Social Media Consultant
I served as a social media consultant for a new podcast working to grow listenership and social media following.
Social Media Strategy: Advised on strategy to grow a social media audience and to promote each episode.
Content Creation: Wrote and edited posts for Twitter, Facebook, and LinkedIn to promote each episode launch.
Event Planning: Managed DJ bookings, digital promotion, event set-up, and artist hospitality.
E-mail Marketing: Developed e-mail marketing strategy to improve event attendance and branding.
FREELANCE WRITER AND EDITOR
Interviews and News Articles: I interviewed musical artists and wrote music news and reviews for national publications including FACT Magazine and Dig Boston.
SEO-Optimized Web Content: I wrote blogs and other website content for both B2B and B2C clients.
Antonio Aniello Yoga & Pilates
Website Design: Wrote web content and designed visually engaging website for local yoga & Pilates instructor to promote events and earn new clients.
Interested in working with me, or learning more about what I have to offer? Please fill out the form below and tell me a bit about what you’re looking for, and I’ll get back to you promptly.